Folklore through new media / Siti Zubaidah Raja Mhd Shahnuddin

Raja Mhd Shahnuddin, Siti Zubaidah (2017) Folklore through new media / Siti Zubaidah Raja Mhd Shahnuddin. Masters thesis, Universiti Teknologi MARA.

Abstract

Folklore refers to the traditional beliefs and stories of a community. There are various kinds of folklore that includes folktales, myths, legends, beliefs, and practices (Emrich, 1946; Sims & Stephens, 2005). However, through the turn of wheel, in this twenty first century, the generation's tendency is more to be engulfed in technology. Folklore in this era is experiencing the change from the traditional to the modern approach of new media. John Saunders (2011) claims, children today are very different from children centuries ago. At a very young age, children now are being encultured with media literacy. Due to this, the concept by Marshall McLuhan (19111980) that the medium is the message is applied in this research in attempts to identified intermediary medium that is most suitable to the children nowadays and through it, we can elaborate the effects left behind by the medium towards this old tradition of folklore.

Download

[img] Text
TM_SITI ZUBAIDAH RAJA MHD SHAHNUDDIN FF 17_5.pdf

Download (1MB)

Metadata

Item Type: Thesis (Masters)
Creators:
CreatorsID Num.
Raja Mhd Shahnuddin, Siti ZubaidahUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GR Folklore
G Geography. Anthropology. Recreation > GR Folklore > Folk literature
Divisions: Faculty of Film, Theatre and Animation
Item ID: 27572
Uncontrolled Keywords: Folklore, Community, Media
URI: http://ir.uitm.edu.my/id/eprint/27572

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year