Factors contributing to the acceptance of Motor Takaful products amogst TM employees / Nurnadiah Mohd Dal

Mohd Dal, Nurnadiah (2010) Factors contributing to the acceptance of Motor Takaful products amogst TM employees / Nurnadiah Mohd Dal. [Student Project] (Unpublished)

Abstract

This research is a study of the factors contributing to the acceptance of motor Takaful products amongst TM employees. The objectives for this study are to identify the level of acceptance towards motor Takaful products, to determine the dominant factor that contributes to the acceptance of motor Takaful products amongst TM employees and to recommend on acceptance towards Motor Takaful products. In collecting the data, the researcher use method of primary and secondary data. For the primary data, researcher has distributed randomly, 100 questionnaires to TM employees. Secondary data came from the internet sources, books, journals and articles. The researcher used Statistical Package for Social Science (SPSS) Version 14.0 to analyze the data from the questionnaires to analyzing by used reliability analysis, correlation and regression linear. The findings from correlation and regression analysis indicate that all independent variable have strong significant relationship with acceptance of Motor Takaful product. Price has the greatest influence in quality acceptance of Motor Takaful product in TM.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Mohd Dal, NurnadiahUNSPECIFIED
Subjects: H Social Sciences > HG Finance > Insurance
H Social Sciences > HG Finance > Insurance > Other insurance. Including automobile, burglary, credit, disaster, title insurance
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Insurance (BA241)
Item ID: 26322
Uncontrolled Keywords: Acceptance; Motor Takaful products; TM employees
URI: http://ir.uitm.edu.my/id/eprint/26322

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