Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar

Abu Bakar, Lailatul Fahmi (2013) Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img] Text

Download (63kB)


Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry and narrow to the airlines company based in Singapore. This research used Porters’ 5 Forces as a determination of strategy in order to identify the internal capabilities of Tiger Airways in airlines industry. Furthermore, to construct the competitive advantage of Tiger Airways, this research use value chain analysis and critical success factor analysis. By using this analysis, the core competencies of Tiger Airways can be defined. In the other hand, the method that being used for this study is by using secondary data and all the data collected is gathered through reading. The data being analyzed by gap analysis and comparison between general practice in airlines industry and Tiger Airways itself. This analysis will be explained and presented in findings of this report.

Item Type: Monograph (Student Project)
CreatorsID Num.
Abu Bakar, Lailatul FahmiUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HE Transportation and Communications > Air transportation. Airlines
H Social Sciences > HF Commerce > International economic relations > Competition. International competition
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 25109
Uncontrolled Keywords: Business strategies; Airline industry; Competitive
Last Modified: 25 Sep 2019 02:55
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/25109

Actions (login required)

View Item View Item


Downloads per month over past year