Adoption of e-commerce business Among Small Medium Enterprises (SMES) in Melaka / Khairulanwar Abd Rahman and Muhammad Azri Misti

Abstract

This study is conducted as a partial fulfilment of the coursework of Industrial Training Project Paper (MKT 669). The title of the study is adoption of e-commerce business among Small Medium Enterprises (SMEs) in Melaka. E-commerce and the use of the internet as a modern day technology to enhance ones business operation have become inevitable in current global business. The main objectives of the study are to to determine the level of adoption of e-commerce among SMEs in Melaka, to determine the perception of SMEs toward relative advantage, security, observability, complexity and organizational readiness, to determine the relationship between relative advantage, security, observability, complexity and organizational readiness with adoption of e-commerce among SMEs in Melaka and also to determine the factor that gives most impact on adoption of e-commerce among SMEs in Melaka . The results from the study indicated that the level to adopt e-commerce among SMEs is high. It also indicate independent variables which is relative advantage, security, observability, complexity and organizational readiness are significantly and positively related to the adoption of e-commerce among SMEs in Melaka. The SMEs also have high perception on e-commerce and observabiliity is the most impact on adoption of e-commerce among SMEs in Melaka.

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