Feasibility study: PETRONAS Aviation Sdn Bhd to enter China Aviation market / Fara Eda Katrina Ramli

Ramli, Fara Eda Katrina (2011) Feasibility study: PETRONAS Aviation Sdn Bhd to enter China Aviation market / Fara Eda Katrina Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img] Text
PPb_FARA EDA KATRINA RAMLI M BM 11_5.pdf

Download (134kB)

Abstract

PETRONAS Aviation Sdn Bhd is a Petroliam Nasional Berhad (PETRONAS) subsidiaries that formed to consolidate PETRONAS global jet fuel business. The growth of airlines passengers each year influenced the demand in jet fuel. PETRONAS Aviation Sdn Bhd presence in Hong Kong, Brunei, Sudan, Bangkok and few mores countries especially in Asia and Africa region. Besides of jet fuel business, PETRONAS Aviation Sdn Bhd also offers Technical Service Agreement (TSA) such as operations services, project consultancy services, inspection services and training service. Main objective for this paper is to study the overview of China market whether it is a significant market for PETRONAS Aviation Sdn Bhd to expand their jet fuel business. In order to do that, researcher focus on the jet fuel forecast, the economy environment in China, China regulatory practise, and lastly researcher to implement the famous Porter Five method by modified it with PETRONAS Aviation Sdn Bhd suitability.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Ramli, Fara Eda KatrinaUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > China
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade
H Social Sciences > HF Commerce > International economic relations > International trade
H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 24883
Uncontrolled Keywords: China economy environment; Jet fuel business; PETRONAS
Last Modified: 29 Jul 2019 01:52
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/24883

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year