The role of social media in collective learning / Khalid Abdul Wahid , Wan Saiful ‘Azzam Wan Ismail dan Haruthai Numprasertchai

Abdul Wahid, Khalid and Wan Ismail, Wan Saiful ‘Azzam and Haruthai, Numprasertchai (2019) The role of social media in collective learning / Khalid Abdul Wahid , Wan Saiful ‘Azzam Wan Ismail dan Haruthai Numprasertchai. International Journal of Innovation and Learning, 25 (4). pp. 363-376. ISSN ISSN online 1741-8089 ISSN print 1471-8197


In the first decade of the 21st century, e-learning has become one of the key factors in the revolution of learning process. E-learning combines modern interactive learning methods with knowledge management methods that provide better evaluation of knowledge. Social media, as one of ICT tools, has brought revolutionary new ways of interacting, participating, cooperating and collaborating which involve users generating content and connecting with people through a ‘many-to-many’, rather than the traditional ‘one-to-many’, communication approach. However, collective learning using social media among higher institution students has not been given much attention especially within a Malaysian context. Therefore, the main purpose of this study is to investigate the acceptance of social media in learning among higher institution students. Data from 359 students were collected from both science and technology and social science clusters at Universiti Teknologi MARA (UiTM). Data was analysed using SmartPLS. The result showed that all antecedents of technology acceptance which included performance expectancy, effort expectancy and facilitating condition have positive significant effect on collective learning except social influence.


Item Type: Article
CreatorsID Num. / Email
Abdul Wahid,
Wan Ismail, Wan Saiful ‘AzzamUNSPECIFIED
Haruthai, NumprasertchaiUNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Online information services industry. Including Internet service providers
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Information Management
Journal or Publication Title: International Journal of Innovation and Learning
ISSN: ISSN online 1741-8089 ISSN print 1471-8197
Volume: 25
Number: 4
Page Range: pp. 363-376
Official URL:
Item ID: 24795
Uncontrolled Keywords: collective learning; effort expectancy; social influence: facilitating conditions; performance expectancy; social media.


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