E-commerce website as a sales channel for Small Medium Enterprises (SME) / Anis Suraya Daud

Daud, Anis Suraya (2010) E-commerce website as a sales channel for Small Medium Enterprises (SME) / Anis Suraya Daud. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Pernec Corporation Berhad has introduced the Halal square portal e-commerce website as a sales channel for Small Medium Enterprises (SME) and the problem statement has been identified that low number of visitors in portal, many competitors out there provides same services with Halal Square and low sales on online transaction. The objective of the study is know to evaluate whether Halal Square has the components of good e-commerce website, to determine whether Halal Square has the necessary components to become effective, success and has good quality and to know whether Halal Square has their diversify on its business to retain its stability and earn more profit The result of the research was obtained by using three methods which was gap identification, SWOT analysis, and competitive advantages. All the objectives of this study has been achieved and well defined.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Daud, Anis SurayaUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Electronic commerce
T Technology > T Technology (General) > Communication of technical information
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24746
Uncontrolled Keywords: E-commerce; Website; Small Medium Enterprises; Sales channel
Last Modified: 19 Jul 2019 03:46
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/24746

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