The determinants of individual perception towards debit card product consumption in Malaysia / Adilah Md. Nor

Md. Nor, Adilah (2011) The determinants of individual perception towards debit card product consumption in Malaysia / Adilah Md. Nor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of this exploratory research is to explore the link between the choices of using debit card product as a medium of payment. It examines the Malaysian market in relation debit card usage and its impact on individual perception. Furthermore, the study aims to identify the keys that determine the individual perception towards debit card product consumption. Structured questionnaires were delegated to 50 persons of Malaysian. These persons were selected randomly. This is because to ensure that the data collection will be accurate and avoid from bias. The findings that will get will be analyzed to determine whether the hypotheses that came out were significant and relevant or not.

Download

[img] Text
PPb_ADILAH MD. NOR M BM 11_5.pdf

Download (94kB)

Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Md. Nor, AdilahUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception
H Social Sciences > HG Finance > Banking > Electronic funds transfers > Automated tellers. Debit cards
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24586
Uncontrolled Keywords: Individual perception; Debit card; Medium of payment; Debit card usage
URI: http://ir.uitm.edu.my/id/eprint/24586

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year