Factors influencing African students’ choice of studying in Malaysia: a case study in University of Science Malaysia (USM), Penang / Nur Farah Tajuddin

Tajuddin, Nur Farah (2016) Factors influencing African students’ choice of studying in Malaysia: a case study in University of Science Malaysia (USM), Penang / Nur Farah Tajuddin. [Student Project] (Unpublished)

Abstract

In line with Malaysia’s aspiration to be a global education hub by the year 2020 along with the massive support from the Malaysian government, Malaysia has experienced an influx of foreign students in the local higher education institutions (Migin, Yajid, Khatibi, & Falahat, 2014). This study was conducted to determine the factors influencing African students’ choice of studying in Malaysia. The study is based on push and pull theory and the questionnaire was adapted by Mazzarol and Soutar (2002) which has been conducted on several related studies. A set of questionnaire consisting of 27 attributes (5 push attributes and 22 pull attributes) were administered and distributed to 200 respondents studying in University of Science Malaysia, Penang. Based on the attributes, the highest push factor was the desire to gain better understanding of Malaysia and the highest pull attribute were safe (low crime) environment. Relatively, most students were influenced more by the pull factors compared to the push factors.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Tajuddin, Nur Farah
2013451796
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Md Hasim, Ahmad Khairuman
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Higher Education > College choice
L Education > LB Theory and practice of education > Higher Education > Foreign study
L Education > LC Special aspects of education > Education and globalization. Education and society
L Education > LG Individual institutions > Asia > Malaysia > Universiti Sains Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Tourism Management
Keywords: Foreign students; Higher education institutions; African students’
Date: June 2016
URI: https://ir.uitm.edu.my/id/eprint/23996
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