Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim

Kartini Naradin, Dilla and Hairuddin, Hanitahaiza and Ab Malik, Ariff Md and Suzila Kassim, Erne (2018) Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim. Advances in Business Research International Journal, 4 (2). pp. 20-31. ISSN 2462-1838 (Unpublished)

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Abstract

The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively.

Item Type: Article
Creators:
CreatorsEmail
Kartini Naradin, Dilladilla_kartini93_yahoo.com.my
Hairuddin, Hanitahaizanita_arif@puncakalam.uitm.edu.my
Ab Malik, Ariff Mdarif215@puncakalam.uitm.edu.my
Suzila Kassim, Erneernekassim@puncakalam.uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management (B)
Journal or Publication Title: Advances in Business Research International Journal
ISSN: 2462-1838
Volume: 4
Number: 2
Page Range: pp. 20-31
Item ID: 23190
Uncontrolled Keywords: Online Purchase Intention, Trust, Privacy, Security, Facebook.
Last Modified: 25 Feb 2019 03:05
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/23190

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