Compulsive online shopping in Malaysia / Chuah Soo Cheng, Ng Phaik Lian and Noor Rita Mohamad Khan

Cheng Chuah, Soo and Lian Ng, Phaik and Mohamad Khan, Noor Rita (2018) Compulsive online shopping in Malaysia / Chuah Soo Cheng, Ng Phaik Lian and Noor Rita Mohamad Khan. Advances in Business Research International Journal, 4 (2). pp. 1-8. ISSN 2462-1838 (Unpublished)

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The proliferation of e-commerce has induced the online shopping transactions around the world. The increase trend of online shopping illustrates that there is a dramatic increase in compulsive behavior on online shopping. Shopping online could give an illusion to the consumers that they are not really spending money and become compulsive for many consumers. By adapting the questionnaires outlined, this study validates the compulsive online shopping scale to measure the compulsive online shopping behaviour in Malaysia context. A survey was conducted with a sample of 221 respondents based on convenience-sampling method in the Klang Valley. The factor analysis showed high reliable test of Cronbach alpha for the scales underlying the compulsive online shopping behavior.

Item Type: Article
CreatorsID Num.
Cheng Chuah,
Lian Ng,
Mohamad Khan, Noor
Subjects: H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management (B)
Journal or Publication Title: Advances in Business Research International Journal
ISSN: 2462-1838
Volume: 4
Number: 2
Page Range: pp. 1-8
Item ID: 23189
Uncontrolled Keywords: Compulsive online shopping, Measurement scale
Last Modified: 25 Feb 2019 03:06
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam

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