Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors

Sharee, Asyraf and Muhammad, Nur Shahrulliza (2018) Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors. Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 41-52. ISSN 2462-1838

Abstract

The ever changing preference and taste in food service industry due to increase in demand causes the market to become competitive in Malaysia. With the emergence of hipster cafes in Malaysia’s coffee scene, hipster cafe operators are strategically expanding their wings to capture the market share in order to gain competitive advantage over the competitors. Customers will prefer a hipster cafe which is able to provide better quality of offerings and customer services. This study tested the influence of factors of Food Quality, Service Quality and Restaurant Environment on Customer Satisfaction. Findings are derived from 150 digital questionnaires administered using emails and iPads at a number of hipster cafes in Klang Valley. Evidently, Restaurant Environment triumphed as the brewing factor that draws the young adults to dine in the hipster cafes.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Sharee, Asyrafasyrafshaare@gmail.com
Muhammad, Nur Shahrullizanurshahrulliza@salam.uitm.edu.my
Subjects: H Social Sciences > HQ The family. Marriage. Woman > Life style
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal (ABRIJ)
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 4
Number: 2
Page Range: pp. 41-52
Official URL: https://abrij.uitm.edu.my/
Item ID: 23187
Uncontrolled Keywords: Hipster Cafe, Restaurant Environment, Young Adults, Satisfaction
URI: http://ir.uitm.edu.my/id/eprint/23187

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