The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi

Mohd Fahmi, Nur Syahira Afiqah (2018) The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi. Student Project. Faculty of Communication and Media Studies, Alor Gajah. (Unpublished)

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Abstract

Corporate Social Responsibility (CSR) is a corporation's social and environmental obligations to its constituencies and greater society. It's being used more frequently by constituencies to analyze and critique corporate behavior. It is important for PR practitioner understand on this matter. This research is to seek the student's understanding and perception towards CSR especially in Bachelor of Public Relations student because as we know, CSR is one of the important practice that PR practitioners need to understand. It will also focus on the relationship of the listed understanding aspect and perceptions towards the student's interest in CSR program. The Corporate Social Responsibility (CSR) is not a bizarre term in corporate sector but it still not define clearly what is the level of understanding and the perception in the university angle, especially Public Relations students in Universiti Teknologi Mara (UiTM) Melaka. There PR students are the target respondents. There are 90 students. The quantitative analysis is used to identify the student level of understanding and perception towards CSR program. A set of questionnaire has been distributed to the random students for the data collection. The related theory in this research is Cognitive Dissonance theory. The early assumption expect that the CSR exposure among the student is not good and still underdeveloped.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohd Fahmi, Nur Syahira AfiqahUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Item ID: 22920
Uncontrolled Keywords: Corporate Social Responsibility (CSR); Public relations; Understanding; Perception; Interest
Last Modified: 18 Feb 2019 02:06
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/22920

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