The technology acceptance model and online shopping among students' at higher education institution in Malaysia/ Siti Rapidah Omar Ali and Nur Azreen Abdul Ghani

Omar Ali, Siti Rapidah and Abdul Ghani, Nur Azreen (2014) The technology acceptance model and online shopping among students' at higher education institution in Malaysia/ Siti Rapidah Omar Ali and Nur Azreen Abdul Ghani. Terengganu International Management and Business Journal (TiMBeJ), 4 (2). pp. 35-40. ISSN 2232-0741

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Abstract

Internet becomes most useful technology in the modern world, which helps the users in their daily life, especially for students and professional users. Online retailers and company also has used the Internet in order to promote their business, perhaps that are called as e-commerce, e-business, business to consumer or business to business. This study aimed to examine the relationship between three elements in Technology Acceptance Model (TAM) model which comprises of Perceived Ease of Use, Perceived Usefulness and Perceived Enjoyment towards online shopping intention among students at a Higher Educational Institution in Terengganu. A set of 306 questionnaires were distributed to the Bachelor Degree students at Universiti Teknologi MARA (Terengganu). This study applies stratified random sampling. Pearson Product-Moment Correlation was used to identify the relationship of perceived ease of use, usefulness and enjoyment on intention to shop online. The findings showed that all three elements in TAM model (perceived ease of use, perceived usefulness and perceived enjoyment) have relationship with behavioral intention to shop online among students. Perceived enjoyment was the most contributed factor that leads to intention to shop online among students. Hence, online retailers need to create a shopping website which contains the enjoyment and fun elements besides pay attention on other factors; perceived ease of use and perceived usefulness to elevate the level of consumer satisfaction and attract more consumers to visit their website.

Item Type: Article
Creators:
CreatorsEmail
Omar Ali, Siti Rapidahsitirapidah@tganu.uitm.edu.my
Abdul Ghani, Nur AzreenUNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure > Attitude
L Education > LB Theory and practice of education > Educational psychology > Group behavior
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: Terengganu International Management and Business Journal (TiMBeJ)
ISSN: 2232-0741
Volume: 4
Number: 2
Page Range: pp. 35-40
Official URL: http://timbej.uitm.edu.my/
Item ID: 22575
Uncontrolled Keywords: TAM model; perceived ease of use; perceived usefulness; perceived enjoyment; intention to shop online
Last Modified: 07 Jan 2019 08:14
Depositing User: Perpustakaan Cendekiawan UiTM Caw Terengganu
URI: http://ir.uitm.edu.my/id/eprint/22575

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