Sakir, Nurul Afiqah (2018) Factors affecting the interests in entrepreneurs towards E-commerce / Nurul Afiqah Sakir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
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Abstract
This research is conducted to determine the factors affecting the interests in entrepreneurs towards e-commerce in Kuala Lumpur area and to find out the most influenced factors on this matter of interest towards e-commerce. The study was conducted by distributing 273 sets of questionnaires conveniently in a seminar at Seminar Room 1, Ministry of International Trade and Industry, Kuala Lumpur on 20th December 2017 at 8 am until 5 pm. Based on data findings, it shows that all of the independent variables; need of competence, relatedness and autonomy have positive relationship towards interest towards e-commerce. Besides that, the hypotheses that were developed at the beginning stage of research process; (H1) the needs for competence has relationship with entrepreneurs’ interest towards e-commerce, (H2) the relatedness factor has relationship with entrepreneurs’ interest towards e-commerce and (H3) the autonomy factor has relationship with entrepreneurs’ interest towards e-commerce are supported as the results. The most influential factor of all the variables is relatedness factor which describes the belongingness of the individual or entrepreneur in his daily life between his or her parents, teacher, supervisors or colleagues.
Item Type: | Monograph (Student Project) | ||||
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Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Electronic commerce |
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Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M) | ||||
Item ID: | 21205 | ||||
Uncontrolled Keywords: | E-commerce; Needs for competence; Relatedness; Autonomy | ||||
Last Modified: | 15 Oct 2018 06:22 | ||||
Depositing User: | Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka | ||||
URI: | http://ir.uitm.edu.my/id/eprint/21205 |
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