The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar

Mohd Anuar, Nursyamimi (2006) The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out the attributes of RTM's corporate image which affects the perception of the audience. It is a believed that the programs offered will determine whether the audience have a good or poor perception towards RTM's image. The findings showed that most of the audience were agreed with the attributes for TV programs offered by RTM as well as its Corporate Image. The researcher is also able to give some recommendations and suggestion on how to improve some of the areas in gaining a good perception of the audience towards RTM's TV programs and corporate image after the analysis, findings and interpretation. In this study, researcher used questionnaire techniques and others secondary data such as reports, database, and so on for data collection. Based on reliability test, frequency analysis, and cross tabulation analysis, a clear findings and result is observed.

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