Proposed new interior design of Barbie flagship store for Mattel Inc. at Lot 2395, Seksyen 41, Jalan Sultan Ismail, 50350 Kuala Lumpur, Wilayah Persekutuan / Nur Diyana Amira Mohd Ali Shaifuddin

During final year of Diploma in Interior Architecture, students are required to complete a single project to put to test all the knowledge learnt from year one until the final year of studying interior design. This final project is important to prove how students can survive in real designing world in the future. As for me, the project chosen for the final project is proposed new design of Barbie flagship store for Mattel Inc at Lot 2395, Seksyen 41, Jalan Sultan Ismail, 50350 Kuala Lumpur, Wilayah Persekutuan. This project is chosen because Malaysia is lacking of flagship store especially in toy industries. Barbie product itself always got a place in local toy industries but there are still no place to cater Barbie fans and customers. At the same time this project will fulfill the client key strategy which is to expand their products throughout the world. The aim of the project is to proposed new interior design for the Barbie flagship store and the objective is to design an interior space that resemble the image of Barbie at the same time brings a modem touch and welcoming ambience for customers to visit. Project and studies about Barbie itself and understands the image of the product is important in order to reach the project aim. The proposed site in Jalan Sultan Ismail is very suitable for the Barbie flagship store since it is a single building with its own compound and the design of the site will surely attract visitors. Observations after observation were made to completely understand the site and collect all the data needed for site and building analysis. After studying the proposed site, then only the design stage will start. As for the concept and image, fusion chic concept is chosen as it will fulfill the image of Barbie products which is utterly elegant and glamorous. Fusion chic concept is supposed to blend vintage and glamorous look with modern touch to the interior space and fittings that will surely resemble the Barbie doll image itself which are sophisticated and elegant. Design proposal is the final stage of design process where as all the design requirements have been accomplish. Design proposal consist of all of the design elements from the drawings of final layout plans, sections, facade, three dimensional views, materials and finishes for the interior space of the Barbie flagship store. After getting done all of the process stage by stage, hopefully the aim and objectives of the project will be achieved with the best end products.