The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit

Mohd Jarit, Mastura (2018) The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit. In: The Doctoral Research Abstracts. IGS Biannual Publication, 18 (18). Institute of Graduate Studies, UiTM, Shah Alam.

Abstract

The basic premise for this research was to investigate visual elements of the Malay Traditional Culture that infused in typography. The aim of this research was to ascertain the impact that an audience received and to get indepth knowledge for possible creative directions on the design of a typeface. Understanding the culture and traditions were the key elements in experimenting the idea of developing one’s typeface design. Once the appreciation of particular culture and traditions were realised, possible creative directions on the design and creation of typeface which derived from the visual elements of the Malays cuture. In order to design a quality and good typefaces, one need to focus on the concept, history, personality and traits of typefaces which then will characterized the identity and personality of the typeface. Many basic religious concept were introduced during the adoption of Islam in The Malay Peninsular. The Arabic scripts become so internalized within the Malay language. It was found that from the data analysis that Jawi characteristics were the base of concept and fundamental elements in the Malay culture. It has been a main contributing role of personality and it reflects the Malay identity.

Download

[img]
Preview
Text (ABSTRACT ONLY)
ABS_MASTURA MOHD JARIT TDRA VOL 13 IGS 18.pdf - Submitted Version

Download (420kB) | Preview

Metadata

Item Type: Book Section
Creators:
CreatorsID Num.
Mohd Jarit, MasturaUNSPECIFIED
Subjects: T Technology > TR Photography > Applied photography
T Technology > TR Photography > Photomechanical processes
Divisions: Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS)
Series Name: IGS Biannual Publication
Volume: 18
Number: 18
Item ID: 20572
Uncontrolled Keywords: Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM; Personality-based typeface; Country’s identity
URI: http://ir.uitm.edu.my/id/eprint/20572

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year