The image construction of Loro Blonyo craft in global market through packaging design that reflect local image / Nanang Yuliantoa...[et.al]

Yuliantoa, Nanang and Tri Sulistyoa, Edy and Subiyantoroa, Slamet and Sigi Prameswaria, Nadia (2016) The image construction of Loro Blonyo craft in global market through packaging design that reflect local image / Nanang Yuliantoa...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

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Abstract

Along with the globalization of the economy, sculpture craft products “Loro Blonyo” from Bobung, Patuk, Gunung Kidul in Yogyakarta are to meet the demand of consumers in the global market. Till now the demand of the consumer tend to product imagery that enhance the prestige of the consumer, therefore producers should realize in order to face these challenges. On approach to respond to these challenges is to develop the product packaging of “Loro Blonyo” sculpture that reflect the local culture to answer the exigency of the consumer. Choosing packing that reflect the local culture is expected to introduce the local values to the global stage.

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsEmail
Yuliantoa, NanangUNSPECIFIED
Tri Sulistyoa, EdyUNSPECIFIED
Subiyantoroa, SlametUNSPECIFIED
Sigi Prameswaria, NadiaUNSPECIFIED
Subjects: A General Works > Academies and learned societies (General)
N Fine Arts > NB Sculpture
N Fine Arts > NK Decorative arts > Arts and crafts movement
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Event Title: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016
Event Dates: 27 & 28 December 2016
Page Range: pp. 27-31
Item ID: 19973
Uncontrolled Keywords: Loro Blonyo; Design development; Packaging; Global market
Last Modified: 05 Apr 2018 08:55
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/19973

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