Designing Jawi typeface to enhance the quality of modern design / Mohamed Razeef Abdul Razak...[et.al]

Abdul Razak, Mohamed Razeef and Md. Zain, D’zul Haimi and Harun, Azahar and Che Cob, Saiful Akram and Mohd. Radzuan, Lili Eliana (2016) Designing Jawi typeface to enhance the quality of modern design / Mohamed Razeef Abdul Razak...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

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Abstract

The use of Jawi script is mandatory on billboards and signage especially in the state of Kelantan and Terengganu. The idea of having Jawi script on billboard and signage is to uplift the old malay script and also by employing Jawi script it will nurture Islamic spiritual sense among Malay. However the Jawi typeface that is displayed on the advertising media (billboard, poster, bunting) normally do not complement the visual content, hence making jawi script outdated. This is because of limitation on the choice of typeface that is available for designer to complement Jawi script with modern design. The closest to Jawi typeface available is in Arabic setting which doesn’t include letters such as “cha”, “pa”, “ga”, “va” and “nya’. By designing a modern sets of of Jawi typeface, it is hope that consumer will not only read the content (message, images, graphic) on the advertising media but also appreciate and realise the importance of Jawi script in context of Malay heritage.

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsEmail
Abdul Razak, Mohamed RazeefUNSPECIFIED
Md. Zain, D’zul HaimiUNSPECIFIED
Harun, AzaharUNSPECIFIED
Che Cob, Saiful AkramUNSPECIFIED
Mohd. Radzuan, Lili ElianaUNSPECIFIED
Subjects: N Fine Arts > N Visual arts (General) > History > Modern art
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Special topics, A-Z > Signs and signboards
N Fine Arts > NK Decorative arts > Islamic calligraphy > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Event Title: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016
Event Dates: 27 & 28 December 2016
Page Range: pp. 218-224
Item ID: 19884
Uncontrolled Keywords: Jawi script; Typeface; Modern Design
Last Modified: 21 Sep 2018 09:27
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/19884

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