The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir

M. Al-Sabir, Waleed Mohammed (2015) The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir. In: The Doctoral Research Abstracts. IGS Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

[img]
Preview
Text
ABS_WALEED MOHAMMED M. AL-SABIR VOL 7 IGS 15.pdf

Download (1MB) | Preview

Abstract

SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, there are many SMEs that do not realize the concept of market orientation and how they apply it as one of the concepts of modern marketing that mainly focus on the customer. Furthermore, the supply and demand, forces of competition and the conditions of the market are the basic factors in the Yemeni environment that play a major role in determining to what extent large business companies, in general, are marketoriented companies, and SMEs, in particular, and their influence on the performance of these establishments. This study sought, firstly, to examine whether the relationship established between market orientation and performance in large business firm studies also holds in the context of SMEs in Yemen; and, secondly, to explore the potential effects of market turbulence, technological turbulence, competitive intensity, and market growth on the relationship between market orientation and the performance of SMEs…

Item Type: Book Section
Creators:
CreatorsID Num.
M. Al-Sabir, Waleed MohammedUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
Divisions: Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS)
Series Name: IGS Biannual Publication
Volume: 7
Number: 7
Item ID: 19392
Uncontrolled Keywords: Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM; business performance ; SME
Last Modified: 11 Jun 2018 06:14
Depositing User: Staf Pendigitalan 5
URI: http://ir.uitm.edu.my/id/eprint/19392

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year