Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit

UNSPECIFIED and Putit, Lennora (2013) Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit. Journal of Emerging Economies and Islamic Research, 1 (2). pp. 1-13. ISSN 2289 - 2559

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Abstract

The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 34 Saudi Arabian women representing diverse background ranging from 18 to 35 years old. The interview survey consists of open-ended questions and analyzed through theme analysis procedure. The study yields interesting findings with both trust (45%) and risk (40%) found to be the key indicating factors that affect consumers’ consumption decision making. Finally, several implications and recommendations for future research related to online purchase are subsequently discussed

Item Type: Article
Creators:
CreatorsEmail
UNSPECIFIEDUNSPECIFIED
Putit, LennoraUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Retail trade > Computer networks. Electronic information resources. Including the Internet
H Social Sciences > HQ The family. Marriage. Woman > Women. Feminism > Women in public services. Women in public life
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management (B)
Journal or Publication Title: Journal of Emerging Economies and Islamic Research
ISSN: 2289 - 2559
Volume: 1
Number: 2
Page Range: pp. 1-13
Official URL: http://www.jeeir.com
Item ID: 19256
Uncontrolled Keywords: online purchase, online shopping, consumer behavior, Saudi Arabia, women, risk, trust and experience
Last Modified: 15 Feb 2018 07:17
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19256

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