Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin

Mohd Khalid, Nor Aminin and Mohd Roslin, Rosmimah (2016) Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin. Journal of International Business, Economics and Entrepreneurship (JIBE), 1 (1). pp. 16-21. ISSN 2550-1429

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Official URL: http://jibe.uitm.edu.my/

Abstract

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destinations in Malaysia and then expressed their experiences through their travel writings. The data in the form of the travel articles were collected with the assistance of Tourism Malaysia based on the suggested criteria established. This study established that it was possible to derive destination image by interpreting the depth of the articles and through the expressions of the travel writers who very often narrated their experiences coherently through vivid depictions and emotions. It is suggested that future studies further test the evolving themes through empirical analyses that are more conclusive and statistically proven.

Item Type: Article
Creators:
CreatorsEmail
Mohd Khalid, Nor AmininUNSPECIFIED
Mohd Roslin, RosmimahUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management (B)
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 2550-1429
Volume: 1
Number: 1
Page Range: pp. 16-21
Official URL: http://jibe.uitm.edu.my/
Item ID: 18984
Uncontrolled Keywords: Destination image, experiential marketing, familiarisation program, qualitative method, travel writers
Last Modified: 30 Jan 2018 07:54
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/18984

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