Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin

Mohd Khalid, Nor Aminin and Mohd Roslin, Rosmimah (2016) Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin. Journal of International Business, Economics and Entrepreneurship (JIBE), 1 (1). pp. 16-21. ISSN 2550-1429

Abstract

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destinations in Malaysia and then expressed their experiences through their travel writings. The data in the form of the travel articles were collected with the assistance of Tourism Malaysia based on the suggested criteria established. This study established that it was possible to derive destination image by interpreting the depth of the articles and through the expressions of the travel writers who very often narrated their experiences coherently through vivid depictions and emotions. It is
suggested that future studies further test the evolving themes through empirical analyses that are more conclusive
and statistically proven.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Khalid, Nor Aminin
UNSPECIFIED
Mohd Roslin, Rosmimah
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 2550-1429
Volume: 1
Number: 1
Page Range: pp. 16-21
Keywords: Destination image, experiential marketing, familiarisation program, qualitative method, travel writers
Date: December 2016
URI: https://ir.uitm.edu.my/id/eprint/18984
Edit Item
Edit Item

Download

[thumbnail of AJ_NOR AMININ MOHD KHALID JIBE B 16.pdf] Text
AJ_NOR AMININ MOHD KHALID JIBE B 16.pdf

Download (0B)

ID Number

18984

Indexing

Statistic

Statistic details