Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi

Mohd Fauzi, Siti Nur Athirah (2017) Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

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Abstract

This research mainly focus on the customer satisfaction on Islamic tour package, a study on students UiTM Melaka city Campus. The theoretical framework was done with a sample random sampling method used in this research, about 130 questionnaires to the consumers before the results have revealed relationship and significant of conceptual framework of this topic. The objectives of this study are to identify the relationship and the most influential factor between customer satisfaction and traditional value dimensions and Islamic value dimensions. The researcher distributed the questionnaire among undergraduates UiTM Kampus Bandar. Then the result of the study would indicate the main influential customer satisfaction towards Islamic tour package. The most influential factor of this study is quality value with all hypothesis accepted. Therefore, this research has been set up and been carried out to test and reveal the answer of this research objectives.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohd Fauzi, Siti Nur AthirahUNSPECIFIED
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 18611
Uncontrolled Keywords: Customer satisfaction; Customer perceived; Islamic tourism
Last Modified: 08 Jan 2018 04:59
Depositing User: Staf Pendigitalan 7
URI: http://ir.uitm.edu.my/id/eprint/18611

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