Market acceptance towards biometric technology in the manufacturing of fingerprint machine by Neural Manufacturing Sdn. Bhd. (NMSB) / Shamsul Azizi Samsudin

Samsudin, Shamsul Azizi (2006) Market acceptance towards biometric technology in the manufacturing of fingerprint machine by Neural Manufacturing Sdn. Bhd. (NMSB) / Shamsul Azizi Samsudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

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Abstract

The events of September 11, 2001 are accelerating both the demand and the offerings of biometric-based physical security and surveillance technologies that extend well beyond what most would have imagined was necessary just one short year ago. However, there is slow acceptance towards biometric technology in Malaysia. For that reason, this paper develops a model of biometric acceptance based on the principles of the technology acceptance model (TAM). The framework integrates three categories of factors influencing on biometric acceptance: Perceived Usefulness, Perceived Ease of Use and Privacy Concerns. The model fills a gap in the biometric literature by developing research propositions that take into account different theoretical perspectives to study biometric acceptance. The model was tested with a survey sample (n = 127).The findings of the study indicate that perceived usefulness is the main factors influencing biometric acceptance. As other variables are the strong factors to support the acceptance towards biometric technology, the finding stated that all the relationship between variables are positive, the organization should maintain the existing relationship, besides, there is also a recommendation for the company to keep on improving the products to the market from time to time.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Samsudin, Shamsul AziziUNSPECIFIED
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 18584
Uncontrolled Keywords: Marketing; Biometric technology; Fingerprint machine; Neural Manufacturing Sdn. Bhd.
Last Modified: 05 Jan 2018 05:13
Depositing User: Staf Pendigitalan 7
URI: http://ir.uitm.edu.my/id/eprint/18584

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