The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar

UNSPECIFIED (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. [Student Project] (Unpublished)

Abstract

Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales.

Metadata

Item Type: Student Project
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 18518
Uncontrolled Keywords: Adabi; Product; Promotional mix
URI: http://ir.uitm.edu.my/id/eprint/18518

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