The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin

UNSPECIFIED (2005) The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

[img] Text
PPb_MOHD AZRI KAMARUDIN BM 05_5.pdf

Download (0B)

Abstract

The research entitled "The Effectiveness of Advertising Towards Personal Loans Offered By Bank Islam Malaysia Berhad BIMB". The objectives of the study are firstly to identify the advertising tools that have been used by Bank Islam in order to advertise their product especially their personal loans through out the consumers and secondly, to analyze the effectiveness of the tools which were being used. It is because from the advertising, it represents an important means by which organization interacting with their customers both current and potential. Thus, from the advertising also it will enhance company performance besides making all their customers aware about their product offered. In this study, the effectiveness of the advertising towards personal loans will be discussed on the awareness of the consumers and relevancy of effectiveness to advertising applied by the BIMB. The scope of the study was confined to the BIMB personal loans applicants in Jalan Duta and Ampang. Questionnaires will be distributed to the applicants who applied personal loans from BIMB.

Item Type: Monograph (Student Project)
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 18464
Uncontrolled Keywords: Personal loan; Advertising; Bank Islam Malaysia Berhad
Last Modified: 08 Dec 2017 08:59
Depositing User: Staf Pendigitalan 7
URI: http://ir.uitm.edu.my/id/eprint/18464

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year