Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis

UNSPECIFIED (2008) Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis. [Student Project] (Unpublished)

Abstract

This research is being done in order to determine the strategic approach to enhance the marketability of life insurance product for Maybank. As the financial landscape in Malaysia had undergone tremendous transformation in the last decade. The evolution in the financial landscape saw a shift in customers' preference, emergence of more complex products and increasing diversity in delivery channels (Mohd. Razif, 2007). In today's world of economic growth, people hardly can live without insurance. Insurance is a boon to the mankind in several ways. There are a wide range of insurance policies like the health and the property insurance.

Metadata

Item Type: Student Project
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 18034
Uncontrolled Keywords: Marketing; Insurance products; Maybank
URI: http://ir.uitm.edu.my/id/eprint/18034

Download

Full text not available from this repository.

Fulltext

Fulltext is available at:
UNSPECIFIED

Actions (login required)

View Item View Item