The determinants of export performance: a study on Felda Marketing Sdn Bhd / Mohd Aizzuddin Hares

UNSPECIFIED (2008) The determinants of export performance: a study on Felda Marketing Sdn Bhd / Mohd Aizzuddin Hares. [Student Project] (Unpublished)

Abstract

Maintaining the standard of living in small open economies requires engaging in international exchange. Export performance has been a central construct in the study of export marketing. Several studies have attempted to identify organizational and managerial antecedents of export performance and assess the relative importance of these antecedents. This research was done to find what the determinants of export performance are in the context of a Malaysian firm. Felda Marketing Services Sdn Bhd was chosen as tne company of research. The objective was to examine the trend the export of palm oil products over a period of 5 years from 2003-2007 and also to examine the determinants of export performance for Felda Marketing Services Sdn Bhd. These findings are important because it can help the management make decisions on export oriented activities. The results of the findings were regressed using ordinary least square method and findings were presented through tables and graphs.

Metadata

Item Type: Student Project
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 17949
Uncontrolled Keywords: Marketing;Export performance
URI: http://ir.uitm.edu.my/id/eprint/17949

Download

[img] Text
PPb_MOHD AIZZUDDIN HARES BM 08_5.pdf

Download (0B)

Fulltext

Fulltext is available at:
UNSPECIFIED

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year