Determinants of critical success factors - a case study of I.T. Industry on small enterprise / Ahmad Rieddy Ahmad Fawzi

DUHA GEMILANG ENTERPRISE is one of the companies that produce corporate multimedia interactive as their core major business. This firm is incorporated in 1997 and located at Bukit Baru, Malacca. Their business activity include supplying products that include, telecommunications tools, cameras, lab tools, personal computer and other computer related services. The main purpose of this study is to determine the critical success factor of small enterprise towards IT industry. It is essential for a company to know the factor that may lead to the success of their company. Thus, this research was conducted to determine the critical success factor of a company has been involved in IT industry for quite a while. To ensure the success of this research, primary and secondary data collection method is applied. Primary data was gathered through 30 sets questionnaires that been distributed to the respondents. While secondary data are gathered from various sources, which are internal and external secondary data and then using the SPSS program to process these data. The conclusions of this study are the outcome from the survey analysis, findings and recommendations given by the respondents. Finally, the researcher hopes that all data information and knowledge will be able to help the Duha Gemilang Enterprise to identify and determine their critical success factors.