A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan

Izyan Ainaa Izani and Noraini Mahali and Sabrena Khanum Nawab Zadah Khan (2014) A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan. [Student Project] (Unpublished)

Abstract

This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey 50 tourists by using a convenience sampling method. The results indicated that destination image have positive relationship towards intention to revisit whereas food image does not have positive relationship toward intention to revisit.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Izyan Ainaa Izani UNSPECIFIED Noraini Mahali UNSPECIFIED Sabrena Khanum Nawab Zadah Khan UNSPECIFIED
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Keywords:	Destination image; Food image; Revisit Melaka
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/17213