Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah

Mohammed Hashbollah, Farina (2009) Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah. [Student Project] (Unpublished)

Abstract

The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also suppliers that usually through publicity and non-paid forms of communication. The main objective of this research is to identify whether Public Relation is an effective tool in creating awareness among customer at Petrosains. Otherwise, the objective of this research is to identify whether media is the most influencing tools in Public Relation and also to identify whether expert prescriber is the most influencing tools in Public Relation. The research is conducted by using non probability sampling and 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the effectiveness of Public Relation in Petrosains in term of customer awareness, media and also staff or expert prescriber. The findings showed most of the customers were agree and satisfy that Petrosains has practiced effective Public Relations in creating awareness among its customers. Although the customers agree and satisfy with this, the company needs to improve and maintain the good way of its Public Relation if they want to build long-term relationship with their customers.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Mohammed Hashbollah, FarinaUNSPECIFIED
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 16983
Uncontrolled Keywords: Public relations; Awareness; Petrosains’s customers
URI: http://ir.uitm.edu.my/id/eprint/16983

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