Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin

Ghazali, Shamsuddin (1998) Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin. Student Project. Faculty of Business and Management, Shah Alam. (Unpublished)

[img] Text
PPb_GHAZALI SHAMSUDDIN BM 98_5 P01.pdf

Download (133kB)

Abstract

Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial, fruit juice, soft drinks, Confectionery, milk, beverages and breakfast cereals. This section can be considered as core department. Since most supermarkets including MHJ Bangsar, ore more emphasised on pricing and promotion strategy, they either conscious or not ignored the basic but important element in marketing - understand consumer behaviour.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Ghazali, ShamsuddinUNSPECIFIED
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Management
Item ID: 1276
Last Modified: 26 Mar 2019 02:07
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/1276

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year