Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan

Johan, Zaimy Johana (2015) Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan. Journal of Emerging Economies and Islamic Research, 3 (1). pp. 1-9. ISSN 2289-2559


Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipated the influence of attitude, social influences and perceived control on consumers‟ behavioural intention to accept such services. In addition, factors such as religiosity and product knowledge were also postulated to affect consumers‟ attitude towards the act of using halal credit cards for any retail or business transactions. Using non-probability sampling approach, a total of 500 survey questionnaires was distributed to targeted respondents in a developing nation but only 220 usable feedbacks were received for subsequent data analysis. Regression results revealed that religiosity and product knowledge significantly influence consumers‟ attitude toward using halal credit card services. Attitude in turn, subsequently has a significant impact on consumers‟ intention to accept halal financial credit card services. Several theoretical and managerial contributions were observed in this study.


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Item Type: Article
CreatorsID Num.
Johan, Zaimy JohanaUNSPECIFIED
Divisions: Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies and Islamic Research
ISSN: 2289-2559
Volume: 3
Number: 1
Page Range: pp. 1-9
Item ID: 12370
Uncontrolled Keywords: Attitude, halal, credit card services, intention, religiosity, product knowledge

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