Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj

Yesudhasan, Thomas Jayaprakash and Prasad, N.V. and Balraj, Shanthi (2007) Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj. Jurnal Skrin Malaysia, 4. pp. 19-30. ISSN 1823-1020

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Abstract

Globalization has provided a new momentum to diasporic studies. Cultural products from the place of origin have been studied in diverse diasporic settings for their socio-cultural implications. In the Malaysian context, very little research work has been done on how Indian diaspora, particularly the young Malaysian Indians, read and consume Tamil films that are produced and distributed from Tamil Nadu, India. A study has been conducted at Universiti Sains Malaysia to explore the patterns of negotiations in the diasporic space by Indian youth in Malaysia. The participants for this study were drawn from Universiti Sains Malaysia in Penang, majority of them are from the Tamil speaking Indian diaspora. The study using qualitative audience analysis approach looks at how and why they choose certain films; their perceptions on the content, theme, story line; reflections of customs, culture and tradition. It revealed the nature and characteristics of the patterns of audience engagement with the Tamil cinema.

Item Type: Article
Creators:
CreatorsID Num.
Yesudhasan, Thomas JayaprakashUNSPECIFIED
Prasad, N.V.UNSPECIFIED
Balraj, ShanthiUNSPECIFIED
Subjects: D History General and Old World > DS History of Asia > Southeast Asia > Malaysia. Malay Peninsula. Straits Settlements > Indian
H Social Sciences > HQ The family. Marriage. Woman > Youth
P Language and Literature > PN Literature (General) > Motion pictures > Motion picture industry > Malaysia
P Language and Literature > PN Literature (General) > Motion pictures > Motion pictures, Tamil
Divisions: Faculty of Artistic and Creative Technology
Journal or Publication Title: Jurnal Skrin Malaysia
ISSN: 1823-1020
Volume: 4
Page Range: pp. 19-30
Item ID: 11615
Uncontrolled Keywords: Tamil films, Tamil youth audiences, Indian diaspora
Last Modified: 13 Jun 2016 10:01
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/11615

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