The construction of cultural identity : Malaysian Indian youth reading the Indian Tamil Television Serial, Chitthia / N. V. Prasad and Shanthi Balraj

Prasad, N. V. and Balraj, Shanthi (2006) The construction of cultural identity : Malaysian Indian youth reading the Indian Tamil Television Serial, Chitthia / N. V. Prasad and Shanthi Balraj. Jurnal Skrin Malaysia, 3. pp. 15-33. ISSN 1823-1020

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Abstract

In this era of globalization, television artifacts from the cultural homeland have been studied in diverse diasporic settings for their socio cultural implications. In the Malaysian context, Tamil television programmes have not been the subject of intense scholarly debates on topics ranging from their ability to provide a source of cultural knowledge and identity to the Indians. The present study explores an area of diasporic communication in the context of Malaysian Tamil television audience's negotiations of cultural identity. The study will focus on the role of television in the lives of Indian youth in Malaysia by studying how they read the construction of family in the serial CHITTHIA, a popular Indian Tamil television serial that was broadcasted by Astro Vaanavil. Specifically, it examines youth readings of the constructions of thematic content and characterization pertaining to the following themes in CHITTHIA: marriage, remarriage, sibling rivalry and gender. The study finds that the youths could identify with the characters and narratives created in this serial and that they shared similar experiences in Malaysia and this has drawn them to the programme, even though it was produced in India.

Item Type: Article
Creators:
CreatorsEmail
Prasad, N. V.UNSPECIFIED
Balraj, ShanthiUNSPECIFIED
Subjects: D History General and Old World > DS History of Asia > Southeast Asia > Malaysia. Malay Peninsula. Straits Settlements > Indian
H Social Sciences > HM Sociology > Groups and organizations > Group identity. Social identity
H Social Sciences > HQ The family. Marriage. Woman > Youth
P Language and Literature > PN Literature (General) > Broadcasting > Television broadcasting > Television programs > Malaysia
Divisions: Faculty of Artistic and Creative Technology
Journal or Publication Title: Jurnal Skrin Malaysia
ISSN: 1823-1020
Volume: 3
Page Range: pp. 15-33
Item ID: 11603
Uncontrolled Keywords: Cultural identity, Tamil television, Indian youth, Malaysia
Last Modified: 07 Jun 2016 04:12
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/11603

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