Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business and Entrepreneurship, 9 (1). pp. 153-170. ISSN 0128-7494

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Abstract

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order.

Item Type: Article
Creators:
CreatorsID Num.
S. Dugal, SanjivUNSPECIFIED
Matthew, H. RoyUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity > Corporate image
H Social Sciences > HF Commerce > International economic relations > Globalization
H Social Sciences > HF Commerce > International economic relations > Competition. International competition
H Social Sciences > HF Commerce > Marketing
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business and Entrepreneurship
ISSN: 0128-7494
Volume: 9
Number: 1
Page Range: pp. 153-170
Item ID: 11437
Uncontrolled Keywords: Reputation, Identity, Globalization,
Last Modified: 30 Nov 2016 07:46
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/11437

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