Corporate social responsibility in Malaysia / Mustaffa Mohamed Zain

Mohamed Zain, Mustaffa (2009) Corporate social responsibility in Malaysia / Mustaffa Mohamed Zain. Professorial Lecture . UPENA, Shah Alam. ISBN 978-967-305-362-9

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Corporate Social Responsibility (CSR) started slowly in Malaysia. However, because of internal and external pressures, CSR has picked up pace in the new millennium. New terms which were alien to many previously such as transparency, accountability, governance, sustainability, ethics and many more are now becoming household words. These terms are not only spoken, but also practiced. Malaysian companies are now more aware of the three 'P' concept; Profit, People and Planet. This paper generally looks at the state of play (What, When, How and Why) of CSR in Malaysia. It confirms that CSR is commonly practiced by Malaysian companies. However, participating in CSR and disclosing CSR information are two completely different things. A particular theme which was popular a while ago may no longer be so now. Current issues reflect the themes of disclosure. Different company characteristics such as size, profit, ownership, industry, governance and other related factors also proved to be important factors in what and how much companies disclose. The impetus for disclosure also differs from one company to another. Some may disclose to discharge accountability while others due to pressures or trying to legitimize their business. Corporate social reporting in Malaysia, even though is still in its infancy stage, has its own unique characteristics. The amount, theme and reason for disclosure may have some similarity with the West but it is the effect of culture and religion in Malaysia, such as modesty, openness, close-knit community and Islamic values, which are contrasting have the largest influence for companies to disclose or not to disclose CSR information. This paper also looks at the expectation gap between the providers and users of CSR information. Suggestions to bridge the gap particularly identifying the roles to be played by the professionals, companies, academicians and government are provided. Finally, this paper looks at the way forward for CSR in Malaysia by rebutting some opinions and providing some insights to the future.

Item Type: Book
Mohamed Zain, MustaffaUNSPECIFIED
Subjects: ?? HD58.7-58.95 ??
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Social responsibility of business. Social entrepreneurship
Divisions: University Publication Centre (UPENA)
Series Name: Professorial Lecture
Item ID: 11304
Last Modified: 30 Aug 2016 01:55
Depositing User: Admin Pendigitan PTAR

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