Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi

Zainal Abidin, Siti Zaleha and Omar, Nasiroh and M. Radzi, M. Hamiz (2011) Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi. Journal of Media and Information Warfare, 4. pp. 37-45. ISSN 1985-563X


People’s perception and emotion are usually measured through conducting a survey research. With the rigid multiple choice or lickert scale selection of answers, participants have to respond within a given time frame to give their feedback on a certain specified issue. In this paper, we present our research through collecting data regarding people’s perception and emotion through an online forum. We quantify the data and perform data classification based on issues and emotion. Data collection are carried out by using an implemented software tool called Secret-Eye which is capable of extracting all significant words in the forum unobtrusively at real time real life basis. The classified data are ranked according to their frequency of existence. The discussion on the tsunami disaster in Japan that happened in March 2011, is selected for this study. It is beneficial to have the results on the perception analysis as public’s feelings and facts on the discussion are expressed naturally. Thus, the results indicate that it is feasible to extract people’s true means of perception through social media.


Item Type: Article
CreatorsID Num. / Email
Zainal Abidin, Siti ZalehaUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception > Malaysia
P Language and Literature > PN Literature (General) > Forums (Discussion and debate)
Z Bibliography. Library Science. Information Resources (General) > ZA Information resources (General) > Information services. Information centers > Malaysia
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies > Centre for Media and Information Warfare Studies (CMIWS)
Journal or Publication Title: Journal of Media and Information Warfare
Journal: UiTM Journal > Journal of Media and Information Warfare
ISSN: 1985-563X
Volume: 4
Page Range: pp. 37-45
Item ID: 10963
Uncontrolled Keywords: Data collection, Information gathering, Online forum, Public perception, Secret-Eye.


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