Consumers’ preference and consumption towards fast food: evidences from Malaysia / Farzana Quoquab Habib , Rozhan Abu Dardak , Sabarudin Zakaria



Habib, Farzana Quoquab and Abu Dardak, Rozhan and Zakaria, Sabarudin (2011) Consumers’ preference and consumption towards fast food: evidences from Malaysia / Farzana Quoquab Habib , Rozhan Abu Dardak , Sabarudin Zakaria. Business & Management Quaterly Review, 2 (1). pp. 14-27. ISSN 2180-2777

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Uncontrolled Keywords: Consumer preference, Fast-food consumption, Malaysian consumers
Subjects: H Social Sciences > HF Commerce > Marketing
Divisions: Faculty of Business Management
Depositing User: Staf Pendigitalan 1
Date Deposited: 13 Dec 2010 06:42
Last Modified: 07 Jun 2016 07:51

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Filename: AJ_FARZANA QUOQUAB HABIB BMQR 11.pdf

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