A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad

Sulaiman, Azmi and Ibrahim, Arafat and Ahmad, Mohd Sophy (2001) A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad. Student Project. Faculty of Business and Management, Segamat, Johor. (Unpublished)

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Abstract

The economic downturn that stroked this region had shattered the banking industry in which led to the collapsing of many banks in Malaysia. From this situation it has inspired us to investigate several banks which has been chosen to the effect of the current situation. OCBC Bank was chosen as the main bank with it's competitors Malayan Banking Berhad and RHB Berhad in this study. The main question to be investigated is how OCBC maintain its competitiveness in the banking industry in Malaysia despites the current situation and several other factors internally and externally. How it's strategist reacted towards the strict regulations and rules imposed by Malaysian government. The question of it's surviving strategies to overcome the competition as a foreign banks among Malaysian anchor banks such as Malayan Banking Bhd. and RHB Bhd.

Item Type: Monograph (Student Project)
Uncontrolled Keywords: Case study; Analysis; Oversea-Chinese Banking Corporation Limited
Subjects: H Social Sciences > H Social Sciences (General) > Study and teaching. Research
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Depositing User: Staf Pendigitalan 5
Date Deposited: 04 May 2017 06:52
Last Modified: 04 May 2017 06:52
URI: http://ir.uitm.edu.my/id/eprint/16807

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