From marketing research to communication strategy: account planning in Portuguese advertising Agencies / Paulo Ribeiro Cardoso



Paulo, Ribeiro Cardoso (2006) From marketing research to communication strategy: account planning in Portuguese advertising Agencies / Paulo Ribeiro Cardoso. Journal of International Business and Entrepreneurship, 12 (1). pp. 119-133. ISSN 0128-7494

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Uncontrolled Keywords: Marketing research; Communication strategy; Account planning; Portuguese advertising Agencies
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Faculty of Business Management
Depositing User: Staf Pendigitalan 5
Date Deposited: 08 May 2017 04:02
Last Modified: 28 Sep 2017 05:37

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Filename: AJ_PAULO RIBEIRO CARDOSO JIBE 06.pdf

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