The effectiveness of advertising campaign towards organ donation and transplant in Malaysia / Muhammad Aidzul Idham Keroman

Keroman, Muhammad Aidzul Idham (2013) The effectiveness of advertising campaign towards organ donation and transplant in Malaysia / Muhammad Aidzul Idham Keroman. Degree thesis, Universiti Teknologi MARA.

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Abstract

Organ donation and transplant is the process of donating a person’s organs and tissues to be transplanted to someone else, in many cases, such as very ill or dying. Organ transplant (or transplantation) is a medical procedure for treatment of patients with organ failure to function. It is already prove medically to save lives and improves the quality of life. The aim of this study is to look how the perceptions and misunderstandings affect the awareness towards organ donation.

Item Type: Thesis (Degree)
Uncontrolled Keywords: Advertising campaign, organ donation, transplant, Malaysia, Malaysia citizen
Subjects: H Social Sciences > HF Commerce > Advertising > Advertising campaigns > Malaysia
R Medicine > RD Surgery > Transplantation of organs, tissues, etc. > Donation of organs, tissues, etc. > Malaysia
Divisions: Faculty of Art and Design
Depositing User: Staf Pendigitan 2
Date Deposited: 18 Nov 2015 04:22
Last Modified: 14 Jun 2017 05:47
URI: http://ir.uitm.edu.my/id/eprint/13149

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