Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

Ahmad Husairi, Nor Azni and Yaacob, Mohammad (2014) Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob. Journal of Media and Information Warfare, 6. pp. 89-132. ISSN 1985-563X

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Abstract

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers.

Item Type: Article
Uncontrolled Keywords: Fear, fear appeal, political, election, general election
Subjects: J Political Science > JF Political institutions and public administration > Elections. Electoral systems. Voting
J Political Science > JF Political institutions and public administration > Political parties. Political campaigns
J Political Science > JQ Political institutions and public administration (Asia, Africa, Australia, Pacific Area, etc.) > Asia > Malaysia
Divisions: Faculty of Communication and Media Studies > Centre for Media and Information Warfare Studies (CMIWS)
Depositing User: Staf Pendigitan 1
Date Deposited: 20 Nov 2015 04:37
Last Modified: 12 May 2016 08:14
URI: http://ir.uitm.edu.my/id/eprint/12386

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