Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail

Saeed, Mohammad and M. Josiam, Bharath and Ismail, Ismadi (2000) Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail. Journal of International Business and Entrepreneurship, 8 (1). pp. 41-61. ISSN 0128-7494

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Abstract

The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also involves an examination of the travel patterns and trends in the visitor arrivals, form divergent perspectives. The study involves an analysis of the strengths of Malaysia as an international tourist destination. The objective of the study is to offer appropriate marketing strategies for attracting international tourists to Malaysia.

Item Type: Article
Uncontrolled Keywords: Marketing strategy, International tourists
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia
H Social Sciences > HF Commerce > Marketing > Malaysia
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitan 1
Date Deposited: 10 Mar 2015 04:01
Last Modified: 21 Nov 2016 09:20
URI: http://ir.uitm.edu.my/id/eprint/11416

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