U'rDream Boutique Hotel / Siti Zullayha Zulkapli ... [et al.]

Zulkapli, Siti Zullayha and Rimin, Priscilla and Bakansing, Yvonne Ludayan (2013) U'rDream Boutique Hotel / Siti Zullayha Zulkapli ... [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

U'rDream Boutique Hotel aim to providing a service by giving the memorable experience to the
customer when they stay at our boutique hotel.
Our business will be open on July 2015 and it will be organize by three partners which is Siti Zullayha
Zulkpli act as the CEO for the hotel, Priscilla Rimin act as the Marketing Manager and Yvonne
Ludayan Bakansing as the Financial Manager. Our hotel is located at Blu Summersuit, Kota Kinabalu,
Sabah.
Basically our hotel provides our customers.services such as room services, housekeeping, spa and
relaxation, providing information, luggage handling and ancillary services. U'rDream Boutique
Hotel are focusing their target market on the premier people and also the inbound tourists.
The main purposes of our business are we provide the rooms with variety types of themes. We
believed that by provide different types of accommodation for our customers it will help our hotel to
stay survive in the industry of hospitality. U'rDream Boutique Hotel is not only acted
as accommodations but it is also act as the tourism attraction. Based on our research according to
Brooke Barrett CEO of Denihan Hospitality group said that people are looking for highly personalized
service, so our companies come out with the U'rDream Boutique Hotel because we believed boutique
hotel premise is based on providing services that suit customer preference.
In the future we are planning to increase our profit and also want people to be aware to our about our
businesses which is the boutique hotel and built a good relationship with the potential customers and
by keep in touch with the customer it will bring the benefits to Sabah itself because people will spread
the news to their friends and relative about our product that is located in Sabah.
We hope that our Boutique Hotel, U'rDream Boutique Hotel will be as success like the others
competitors and will bring our industry to the international level same as the other develop country in
the world.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Zulkapli, Siti Zullayha
2010517121
Rimin, Priscilla
2010321897
Bakansing, Yvonne Ludayan
2010589311
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Service industries
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Hotels. Bed and breakfast accommodations
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Item ID: 48895
Uncontrolled Keywords: Business plan; Business management; Entrepreneurship; Hotel management
URI: https://ir.uitm.edu.my/id/eprint/48895

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