Case Study : Ayam Bismi Sdn. Bhd. / Nur Atiqah Zainol

Zainol, Nur Atiqah (2021) Case Study : Ayam Bismi Sdn. Bhd. / Nur Atiqah Zainol. [Entrepreneurship Project] (Unpublished)

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Abstract

Haji Jaffri, the Founder and President of Ayam Bismi, got involved in business in 1987 after being introduced by a friend who was also interested in the business of selling chicken meat at the time.
He began his business by purchasing live chickens from suppliers, which he then slaughtered and marketed. Haji Jaffri slaughtered 50 chickens on the first day of his business because there was no place to sell chickens at the time. However, he took the initiative to move from one location to another until he was able to secure a spot in the Alor Setar Farmers' Market through his own efforts, where his friend had given up at the time.
Since then, he has been determined to expand his company into large-scale poultry farming and processing. As a result, his efforts have received enthusiastic support from his wife, Hajjah Mazlina, who is now the Group Managing Director of Bismi Empire Sdn. Bhd.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Zainol, Nur Atiqah
2019495988
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business. Business enterprises. General works, treatises, and textbooks
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 48791
Uncontrolled Keywords: Food Delivery Service · Shopping & Retail, chicken business and Bumiputera Muslim-owned company
URI: https://ir.uitm.edu.my/id/eprint/48791

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