ENT 530 Social Media Portfolio: Smol Bites / Nur Aira Faiqah Nor Azman

Nor Azman, Nur Aira Faiqah (2021) ENT 530 Social Media Portfolio: Smol Bites / Nur Aira Faiqah Nor Azman. [Entrepreneurship Project] (Unpublished)

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Abstract

For this semester, all students that take Principle of Entrepreneurship (ENT530) need to think and choose one product for them to sell. The purpose for this report was to analyses and observe the credibility of the company on what kind of marketing strategy that they choose in order for them to enhance the customer awareness regarding the products that they sold. For this assignment, we have use one of the best and suggested tools to attract of social media which is Facebook.
We are required to learn and create a Facebook page. In the Facebook page we market and promote our product to the customer and attract them to buy our product by posting teaser, soft sell, and hard sell. I have learned on how to create a Facebook page and succeed in creating it. I market my product as an agent which is bomboloni by the brand name Smol Bites. Why Smol Bites Product? Smol Bites is a trademark for my mouth-watering dessert which is bomboloni. The main objective that is to achieve for the business is to offer variety of flavor of bomboloni to my customers with affordable price and luxurious taste of my flavors that I have offered. My business was started on end of December in 2020. According to the customer review, my product gave a fantastic taste because the fluffiness of the bomboloni itself make my customer remembered the taste. This product is also liked by many due to the cheap and affordable price.
Hence, this product provides a good insight for the continuation of sale to our customers. Since early of its opening, bomboloni by Smol Bites was sold more than more than 50 boxes with different flavor. Increasing demands for my product results into a good profitable sale revenue to my business project. Therefore, bomboloni by Smol Bites is a good marketable product of choice that can be further expanded to many different areas as the business keeps on growing.
The location of the business is at my own house which located at Seri Kembangan, Selangor. Hence, customers also can take an order or can pick up their order themselves at my house. I also do a Cash on Delivery (COD), which I will deliver the bomboloni at their house or location by adding extra money according to the region. Customer also can contact me through message or calling for any inquiries or to make any order.
My product is targeting the customers from area Seri Kembangan, Cheras, Puchong, Shah Alam and Kuala Lumpur. It is also targeting people who love to eat sweet food which is bomboloni with a variety of flavor to enjoy and having the sweetnest taste of bomboloni.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Nor Azman, Nur Aira Faiqah
2019333841
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48670
Uncontrolled Keywords: facebook, sales, bomboloni, dessert
URI: https://ir.uitm.edu.my/id/eprint/48670

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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