Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia / Mohd Remie Mohd Johan, Md Azalanshah Md Syed and Hamedi Mohd Adnan

Mohd Johan, Mohd Remie and Md Syed, Md Azalanshah and Mohd Adnan, Hamedi (2019) Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia / Mohd Remie Mohd Johan, Md Azalanshah Md Syed and Hamedi Mohd Adnan. Forum Komunikasi (FK), 14 (2). pp. 20-39. ISSN (e-ISSN) 0128-2379

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Abstract

Online shopping has rapidly grown in a global marketing environment and has attracted people to purchase the product through the social media platform (Facebook & Instagram) and e-commerce. It is made possible for new start-ups, especially micro SMEs to conduct and increase their business activities online considering it is the low-cost marketing (advertising & branding) events. However, social media and e-commerce online shopping have specific risks for the SMEs besides its benefits. Perceived risk among SMEs has been considered as a primary concern of the decision-making process in social media and e-commerce shopping platform. This study aims to observe SMEs’ concern on specific perceived risks and to examine the effect of perceived risks (customer preferences, non- delivery risk and financial transaction & security risk) in social media and e-commerce online shopping in Malaysia. Results revealed that customer preferences, non-delivery risk and financial transaction & security risk significantly affect social media and e-commerce online shopping platform usage among micro SMEs in Malaysia. This study has an important implication that provides new start-up business owners with the importance of consumer’s risk perception to adopt with adequate risk-reduction strategies in the social media online and e-commerce shopping environment.

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Item Type: Article
Creators:
Creators
Email
Mohd Johan, Mohd Remie
remiejohan@yahoo.com
Md Syed, Md Azalanshah
UNSPECIFIED
Mohd Adnan, Hamedi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HM Sociology > Groups and organizations
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Journal or Publication Title: Forum Komunikasi (FK)
UiTM Journal Collections: UiTM Journal > Forum Komunikasi (FK)
ISSN: (e-ISSN) 0128-2379
Volume: 14
Number: 2
Page Range: pp. 20-39
Official URL: https://forumkomunikasi.uitm.edu.my
Item ID: 48457
Uncontrolled Keywords: Social Media, E-Commerce, Perceived Risks
URI: https://ir.uitm.edu.my/id/eprint/48457

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48457

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